Gakken’s journey with Liberteenz highlights their trust in V.O.X, which empowered them to manage app operations independently, yielding impressive results and solidifying their long-term partnership.
"With the power of V.O.X, we felt confident that we could manage much of the work ourselves. Frankly, we were impressed. Out of curiosity, we looked into whether there were any similar services, and after thoroughly researching competitors, we found nothing comparable (laughs)."
"Even during periods without active orders, the relationship continued, which reinforced our trust in them as a company."
Our first encounter with Liberteenz was about three years ago, around 2021, when I attended one of their seminars. It was a pivotal time as I had just moved to the newly established "Digital Educational Material Development Department." Over time, we developed four apps in this department. Although we were diligent in the development process, we had not given much thought to operations, which is what led me to attend the seminar.
Initially, we collaborated with an advertising agency and witnessed firsthand the positive impact of their operations. However, when our budget ran out, we found ourselves needing to handle ASO internally, which was quite challenging. We understood the importance of both ASO and ASA (Apple Search Ads), but were unsure how to proceed until we were introduced to V.O.X. With the assistance of V.O.X, we felt confident in our ability to manage much of the work independently. Out of curiosity, we conducted a thorough analysis of competitors and found that there was nothing else like it on the market (laughs). Through our experience, we learned that managing operations is indeed challenging, but the ability to select keywords and automate ASA with just one click using V.O.X was a game-changer.
Mr. Miyazaki, Known for His Dedication to Mastering ASO and ASA
We have significant experience and perhaps a certain degree of pride in being "experts in book creation and creative professionals" when it comes to designing books and promotional materials. However, we initially failed to recognize that the methodologies within the "app world" or "app stores" are entirely different. After seeing the actual results, we realized that it was indeed best to rely on professionals. For example, on the Kaimono Street app, we improved conversion rates by 2.6 times after enhancing the screenshots.
It is not uncommon for communication to falter when there are no active orders, but Liberteenz has consistently maintained their relationship with Gakken from the very beginning. They provided support even with limited budgets, held regular workshops, and continued to engage with us even during periods without active orders. This unwavering commitment has earned our trust in Liberteenz as a reliable partner.
Sugiura, who organizes workshops to emphasize the importance of ASO, mentioned: "Other seminars often present generalizations like 'this is the industry standard,' but Liberteenz stands out by analyzing 'Gakken's apps' and offering specific, critical advice on what would be most effective. They tailor their discussions to our level, which has been extremely beneficial. As our knowledge has accumulated, our confidence in being able to handle things independently with the help of V.O.X has also grown."
We would highly recommend Liberteenz to companies that are struggling with app operations due to limited budgets, and to those like Gakken, who wish to spread good products for the benefit of children.
The Future of Gakken Gakken is determined to continue expanding in the digital and global markets. We have a strong desire to achieve significant sales through our apps, and we look forward to continuing our collaboration with Liberteenz.
With over 17 years of experience in app development and marketing, Liberteenz is a leader in the global market, offering unmatched expertise and innovative solutions. Our product, V.O.X, is an all-in-one app marketing platform that seamlessly unites App Store Optimization (ASO), Search Ads, and Creative efforts. Designed for automation and maximum growth, V.O.X ensures your app excels in a competitive marketplace by effectively reaching and engaging your target audience.
Discover V.O.X: Visit our website to learn how V.O.X can revolutionize your app marketing strategy, or contact us at sales@liberteenz.com for a personalized consultation and free trial. Let us help you leverage our industry-leading experience to achieve outstanding results for your app.
We’re sharing the ASO measures (app store optimization) that will be required in the future, while touching on the concept of ASO 3.0.
ReadGakken’s journey with Liberteenz highlights their trust in V.O.X, which empowered them to manage app operations independently, yielding impressive results and solidifying their long-term partnership.
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